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Running a wellness business, in practice

Pricing, retention and the small operational decisions that decide whether a good month repeats.

Yoga class in a studioFeaturedPricing7 min readHow to price a package so it actually sellsMost owners discount to fill a quiet week. Packages do the opposite — they collect the money first and book the visits after, which changes what a cancellation costs you.Read the full article
Yoga class in a studioPricing7 min readHow to price a package so it actually sellsMost owners discount to fill a quiet week. Packages do the opposite — they collect the money first and book the visits after.Read: How to price a package so it actually sellsClient mid-sessionRetention5 min readCutting no-shows without a strict cancellation policyUpfront payment changes behaviour more reliably than a penalty, and it does not make you the bad guy at the front desk.Read: Cutting no-shows without a strict cancellation policyTraining session in a gymOperations6 min readMoving your bookings off WhatsApp in a single weekendA practical order of operations: services first, then hours, then the link. Most businesses finish in an afternoon.Read: Moving your bookings off WhatsApp in a single weekendSalon interiorPayments5 min readUpfront payment on long services, without losing clientsHow much to ask for, when to ask, and the one line of copy that stops the awkward conversation.Read: Upfront payment on long services, without losing clientsMassage treatmentRetention4 min readThe quiet regular you are about to loseSix weeks of silence is the signal. Here is how to spot it in your own client list and what to send.Read: The quiet regular you are about to loseClinic treatment roomOperations5 min readWhat to put on your booking page, and what to leave offEvery extra field costs you bookings. The shortest path from interest to confirmed appointment.Read: What to put on your booking page, and what to leave offPractitioner at workPricing6 min readMemberships or packages: which suits your businessOne smooths your revenue, the other suits irregular visits. The decision comes down to how often people come.Read: Memberships or packages: which suits your businessWellness practitionerMarketplace4 min readGetting found by clients who are already searchingWhy discovery is a different problem from scheduling, and what we are building to solve it.Read: Getting found by clients who are already searchingTeam member in sessionOperations5 min readTwo team members, six calendars, one scheduleHow permissions should work in a small team, so a therapist sees their day without seeing your revenue.Read: Two team members, six calendars, one schedule

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What is working for other wellness businesses, written for owners rather than marketers. No sequences, no upsells.

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